SIKORSKY HELICOPTER 1960 Market Potential Analysis Report Military Market + RARE

Description

Analysis of the Total Helicopter Market and Sikorsky Division’s Market Potential.
Corp. authors: Campbell – Ewald Company
Published: Place not noted
July 7
th
, 1960.
A rather fascinating Analysis of the Total Helicopter Market and Sikorsky Division’s Market Potential prepared for Sikorsky by the Campbell Ewald Company, an advertising and marketing communications agency.
From the Preface
:
“
The purpose of this report is to provide a foundation for the planning of the 1961 Sikorsky Division advertising program by defining the products and markets of these products …
,” etc.
From the table of contents:
I.
Total Helicopter Market
II.
Military Market. a. U. S. Army, b. U. S. Navy, c. U. S. Air Force
III.
Commercial Market. a. Commercial Passenger Helicopter, b. Business and Government Executive Transport, c. Industrial and Construction Market
IV.
Sikorsky Product Line
V.
Conclusions and Preliminary Agency Observations
VI.
Primary Sources of Information
The  heavy paper stock 3 hole brass tack folder measures 9 x 12 inches, 30 pages printed one side only with additional 4 pages of Conclusions and Observations and Primary Source Information, few pages have manuscript notations, tips bumped and shelf wear to extremities, previous owner’s name on title label ,
N. Clements
, title label partially detached otherwise in very good condition, tight and intact, clean, odor free.
A rare piece of Sikorsky ephemera, I could find no other examples of this Report, no copies for sale at online bookseller sites, it will be a welcome addition to reference archive.
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